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Shop Lawyer Promotional Items for an Open & Shut Case of Branding
When clients need legal services, you want your firm to be trusted and top of mind. Legal promotional products are invaluable tools to attract new clients, retain existing clients, and be sure your name is on the tip of their tongue when legal services are needed.
FAQ
How Can I Choose the Best Law Firm Giveaways for My Business?
When it comes to legal promotional products, focus on gifts that your recipients can use daily and that bring you visibility where they work and live. A few popular options include pens, mugs, tote bags, and calendars.
- If your specialty is family law, law firm swag, such as customized tote bags, delivers daily branding exposure among parents.
- For law firms specializing in business law, personalized calendars and planners keep your name top of mind as clients and prospects engage in work and plan for the future.
What Should I Avoid When Looking for Lawyer Promotional Products?
Here are a few guidelines that will help maximize ROI on your law firm promotional products:
- Don’t Be Vague: For large events and prospective clients, be sure to include your industry or specialty on the custom imprint for your law firm giveaways. After your event is over, recipients will appreciate a reminder of what your firm or service specialty is.
- Don’t Be Impractical: Focus on practical gifts your recipients can use daily. When you choose a planner, tote, or tumbler as your promotional products for attorneys, you get more visibility with your target audience. Credibility is important when picking legal services, and the more your recipients see your branding, the more established you will be in their mind.
- Avoid Knee-Slappers: Be cautious about the use of humor in your promotional items. Legal matters are often extremely serious and there is a fine line between using humor to humanize your firm, versus appearing insensitive or flippant. For instance, a custom tote or backpack that references your firm can “lighten your load” is appropriate! Controversial or potentially insensitive jokes should be avoided.
Where Should I Distribute Promotional Products for Attorneys?
There are many events where law firm giveaways are expected and appreciated. Following a just a few:
- One-on-One Encounters: For first-time meetings, welcome new and potential clients with a custom calendar, document organizer, or mug. Celebrate anniversary dates of your attorney-client relationship with customized pen sets or travel bags.
- Legal Industry Events: For trade shows, seminars, and special events, law firm promotional products are a must. Choose seasonal colors and trendy styles to attract visitors to your booth and your brand.
- Community Events: For concerts in the park, youth sports sponsorships, and other local involvement, smaller items that are easy to fit in a pocket or backpack are great. Consider custom water bottles, keychain flashlights, pens, mints, or sunscreen.
- Direct Mail: Access to legal services is something every potential client wants to have at hand when they are in need. Instead of a business card which is easily discarded, include a legal promotional product like a customized calendar magnet or sticky note with your direct mail campaign to ensure your mail gets opened and your name stays visible on a fridge or countertop for quick reference and future use.
