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Get Your Brand Out There with Trade Show Giveaways
Whether you’re venturing to an international exhibition or heading to a local trade show, an in-person event of any kind is a perfect opportunity build brand awareness and meet with prospective customers, investors, and employees. In addition to presenting a professional trade show booth, make sure you show up with some exhibition giveaways. From backpacks to pens, discover the best trade show giveaways at Pens.com.
What Are the Benefits of Using Branded Merchandise for Trade Shows?
When you bring branded convention giveaways to an exhibition, you’re extending your brand impact beyond the event. By giving out trade show gifts, you’re ensuring that even after the exhibition is over, prospective customers and collaborators will have a piece of your brand to remember you by. In fact, 71.6% of attendees who received a promotional product at a trade show remembered the name of the company that gave them the product.
What Items Make Good Trade Show Promotional Products?
There are plenty of great promotional products that you can use as trade show giveaways. Here are some of our favourites:
- Tote Bags: Tote bags come in handy from the moment you give them away—many booth visitors might start using your branded tote immediately to carry all their trade show goodies. (And later on for grocery store runs and shopping trips!)
- Drawstring Bags: Looking for a conference giveaway that customers are sure to use again and again? It doesn’t get more practical than a drawstring backpack.
- Water Bottles: Drinkware is always a great convention giveaway, and water bottles are a classic pick.
- Travel Mugs: If you’re looking for a more premium promotional trade show giveaway, go for an insulated or stainless steel travel mug.
- Pens: Personalised pens are a low-cost, high-impact way to get your brand out there during the conference and long after it ends.
- Keyrings: Thanks to their compact size, keyrings and keyring tools make for popular trade show giveaways.
What Should I Print on My Promotional Giveaways?
You don’t always have a ton of space to add personalisation to conference promotional products. Here is some key information to include when you’re designing branded giveaways for trade shows:
- Logo: Whether it’s laser engraved or printed in full colour, make sure your logo stands out on your trade show gifts.
- Business Name: Along with your logo, it’s important to include your business name on conference giveaways. This will tell customers clearly what your business is all about.
- Contact Information: Make it easy for prospective customers to get in touch with you by including your phone number, website, or email address right on the trade show gift.
- Tagline or Slogan: If you’ve chosen a trade show promotional product with a little more space to customise, consider including your tagline or slogan. A tote bag is a great example that has room for added personalisation. A one-liner can really make your brand stand out in a customer's mind.
